Diana Samper shares top 5 creative campaigns with Little Black Book

Purple background with the text Grimace's Birthday

Senior vice president creative director at Boxer Brand Design, Diana Samper, was recently featured in Little Black Book’s article“High Five: Recent Faves from tms’ Diana Samper.”. In the article, Diana rounded up a list of her favorite recent media campaigns and provides insight on what makes them successful.

“Choosing the most impressive creative work is no easy task. However, I have decided to showcase some recent pieces that have left me feeling inspired. I don’t work on traditional advertising anymore, so I am going for a mix of eclectic work that expands into multiple disciplines, because culture drives creativity these days,” Diana stated.

Some of Diana’s favorite campaigns include McDonald’s “Grimace’s Birthday Party,” the “Iris” restaurant experience, and Apple TV’s “Lionel Messi x Inter Miami Team.” Diana labeled Warner Brother and Mattel’s Barbie “a marketing masterpiece” for its robust and multi-channel marketing approach.

“This summer, the whole world is pink with the launch of ‘Barbie’. Not to mention that the movie was directed by a woman, Greta Gerwig. Everyone is talking about ‘Barbie’, and for us creatives, there is a great lesson on how successful campaigns work these days: brand partnerships, fashion collaborations, experiential marketing, memes, branded pools, Architectural Digest tours — and the list goes on and on…Tapping into culture and going beyond traditional TV ads. The movie’s success is related to the strategic and clever marketing campaign that extends worldwide and where Barbie fans can find something unique to celebrate the film in their market,” Diana explained.

You can read the full article on Little Black Book’s website.

Diana Samper, SVP, Group Creative Director

Diana is passionate about helping brands grow by strengthening their creative strategies, communications, design systems and connections with their targets. 

With 20+ years of creative experience in traditional Advertising and Integrated Marketing, with a heavy focus on Design, Diana utilizes her creativity and problem-solving for world-famous brands in order to solve any creative challenge and assignment, no matter how big or small.

Currently leading the design group at independent agency Boxer Brand Design, part of tms, she spends her time successfully shaping brand transformations and growing business through branding and packaging design for McDonald’s.

Her clients have included: McDonald’s, Apple, BP, Procter and Gamble, Coca-Cola and Kellogg’s.

She is originally from Bogotá, Colombia and has been living in Chicago the past 20 winters. Married and with two sons and a rescued Beagle, she lives in Chicago.