Christmas comes early with McDonald’s ‘Festive Wins’!

3 iPhone screens with the McDonald's 'Festive Wins' game pages on the phone screens.

tms is proud to announce McDonald’s ‘Festive Wins’ campaign, launching exclusively in the UK November 1. Through the month, McDonald’s UK will transform their app into a festive experience to get customers in the holiday spirit, revealing feel-good offers, over a million prizes, and 30 chances to win per day!

I am delighted that Christmas has come early for McDonald’s customers with our brilliant new promotion ‘Festive Wins’. I am so proud to see this campaign come to life, a digital first for McDonald’s UK, with 30 days of discounted food, prizes and very merry merchandise in our app serving as a festive treat for millions of our customers.

Kat Howcroft
Digital & Media at McDonald’s

During the week, players will receive a guaranteed food offer, like 99 pence Big Macs, and on the weekends, participants can win exclusive merchandise and cash giveaways. Prizes include cinema tickets, gift cards, movie rentals, festive gloves and jumpers, £1,000 cash prizes, and more! To play, customers must engage with that day’s reveal in the app, and they can then participate once per day for a chance to win. Winners can then come back and claim their prize anytime during the promotion!

Festive Wins’ cleverly leans into the spirit of the festive season through a fun, interactive and magical in-app experience. As customers look to the brands they love for generosity, McDonald’s is bringing it for an entire month in this unique 30-day celebration.

Gemma Downing
Account Director of Delivery at tms

As the lead agency of the campaign, tms conceptualized ‘Festive Wins’ visual identity which is composed of festive motifs and animations to bring a burst of holiday cheer on the app. tms also developed the in-app and digital experience, along with the gaming mechanic, creating a game that uplifts customer spirits by rewarding them with prizes from their favorite brands.

Download the McDonald’s app to participate in ‘Festive Wins’ and have a chance at winning over a million prizes!

Click the links below to read the full coverage: