BTS Meal, Saweetie Meal, Macca’s MONOPOLY win big at McDonald’s 2022 Feel-Good Marketing Awards

Feel Good Awards

Since 2019, McDonald’s has celebrated creative excellence across their Global Marketing System through the Feel-Good Marketing Awards.  With over 300 submissions across 11 categories, we were proud to see several programs that our teams worked on receive awards this year.

Brand Affinity
Gold | Famous Orders: BTS & Saweetie Meals (US)
Silver | Reindeer Ready

Silver | Fan Truth Highlight Reel 2.0

Integrated Campaign: Media & Creative
Gold | Famous Orders: The BTS Meal
Bronze | Reindeer Ready

Performance Marketing
Gold | Famous Orders: The Mariah Menu

Data Driven Activation
Bronze | Macca’s MONOPOPLY — Game On!

Grand Prix
Famous Orders: The BTS Meal

We’re particularly proud to be one of the agency teams who worked on the Grand Prix winner — The BTS Meal. This fan favorite program was a great example of a campaign that sparked meaningful connections with customers and reinforced brand love in new ways.

Jim Eby, Chief Creative Officer, McDonald’s Americas at tms (formerly The Marketing Store) said, “What an incredible honor to see our programs acknowledged at this year’s McDonald’s Feel-Good Marketing Awards. I am so proud to be a part of several winning campaigns and teams across tms — as we continue to deliver best-in-class creativity that is being recognized by our clients, partner agencies and most of all, our consumers. tms continues to be a major contributor in building the McDonald’s brand and accelerating growth through strengthening connections with our multi-cultural youth consumers.

Congratulations to all the short list nominees and winners! A special shout-out to the Grand Prix Winner, Famous Orders: The BTS Meal teams around the world who made this program a global success.”