Boxer Brand Design wins GDUSA award


We are thrilled to share that Boxer Brand Design, our embedded branding and packaging agency, and McDonald’s have won a Graphic Design USA (GDUSA) American Package Design Award for the 2020 McCafé® holiday packaging line.

With McDonald’s customers craving instant moments of uplift and escape after a year that left everyone feeling more than a little jittery, Boxer created a delightfully designed line of seasonal holiday packaging for McCafé® that delivered a feel-good pick me up everyone could warm up to.

“The idea of the holidays is to celebrate simple joyful moments, and the packaging for McCafé® celebrates that simplicity with a clever graphic solution that incorporates the core brand element of coffee with the iconic graphic element of winter: the snowflakes,” said VP, Creative Director of Boxer Brand Design Diana Samper.

12-piece packaging system was used across the entire coffee and bakery line, giving millions of McDonald’s customers seasonal delight aplenty served hot, cold, unique and bold.

The GDUSA American Package Design Awards is an annual program that’s been running for 58 years. The competition celebrates attractive graphics and the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.