Boxer Brand Design team shines with 6 packaging awards
We are excited to announce that our embedded branding and packaging design agency, Boxer Brand Design, has won multiple awards for its recent McCafé holiday cup packaging designs! They took home six awards in total, with three of them being the highest honor, from the likes of Graphic Design USA (GDUSA) and the Muse Design Awards among others.
McDonald’s holiday cups are an annual packaging promotion that the team is always excited to work on and take in innovative, fresh directions. To make this year’s designs stand out, the Boxer Brand Design team seamlessly combined McDonald’s staple gold coloring with holiday motifs that can be recognized by people of all cultures from around the world to create their holiday packaging. The creative incorporates Mid-century patterns and shapes in colors connected to the more extensive seasonal campaign, “Szn of Sharing,” which also debuted in late 2022.
When coming up with the design for this year’s holiday cups, our goal was to create something that complimented the iconic McDonald’s’ yellow hot cup and alluded to the excitement of the holiday season. We accomplished that by combining different Mid-century modern elements, playing with repetition, and incorporating colors like light blue, forest green, snowflake white, and McDonald’s red. With a combination of these elements, we were able to create a collection of six designs that bring that holiday magic and excitement to life.
Boxer received the highest honor as the grand winner of packaging design at the NYX Marcom Awards. The NYX Awards is an esteemed international competition that receives thousands of yearly entries from over 60 countries. The NYX Awards honors talented individuals and agencies that demonstrate exceptional marketing abilities in all forms. Click to read more about the NYX Awards and check out all the winners.
Boxer also won the American Package Design award from GDUSA for the fourth time. GDUSA is currently celebrating its 60th anniversary and has awarded over 325 agencies for their innovative packaging design. Check out gdusa.com for more information.
The team struck big at the Muse Design Awards, receiving gold for the limited-edition packaging category and silver for the non-alcoholic beverage category. The Muse Design Awards were created by the International Award Association (IAA) in 2015 to honor drivers of change in the advertising, design and web spaces. The awards aim to drive innovation by rewarding companies for their unique and creative packaging designs. Visit Muse’s website for more on the competition and the winners.
Finally, Boxer received numerous accolades at the Communicator Awards, winning two of their highest honors. Boxer received the award of excellence in both the packaging and overall design categories for their McCafé holiday cups. The Communicator Awards receive more than 5,000 annual entries and are judged by the Academy of Interactive and Visual Arts (AIVA). Learn more about all the winning work and the Communicator Awards.
We put a lot of hard work and a little bit of magic into the annual McCafé holiday cups, so it’s a reward when we receive such positive reactions from clients, colleagues, McDonald’s owner/operators and customers. To win 6 trophies on top of that is just an added holiday gift.