adidas and Manchester United launch 23/24 home shirt


On June 27, 2023, Manchester United Football Club released their home shirt for the coming season.

Our role was to concept, shoot and rollout a toolkit of assets that enable adidas and Manchester United to launch their 23/24 Home, Away and Third kits. This included developing key visuals, social crops as well as moving image content to help bring to life the persona of each kit.

We were briefed to highlight the kit design featuring the Manchester red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that was built during the industrial revolution. The shirt needed a killer PR shot to grab attention globally. Marcus Rashford recreating an iconic Allen Iverson shot, surrounded by roses delivered that and more.

This project massively highlights the importance of true collaboration between brand, club and creative and proves that it truly takes a village to launch a jersey for one of the worlds iconic clubs.


We’re pleased to play our part in the launch of the FW23 adidas x Manchester United kits here at tms. The collaboration with the club and brand, resulted in a diverse body of work that we’re proud of. It’s always satisfying to see a mood board come to life, especially when it sparks debate.

Mike Wolverson
Group Account Director