Opportunity
McDonald’s sought to overhaul its foam McCafé® coffee cups based on customer insights and a need to align supplier practices with sustainability goals.
Driving McCafé® sustainability efforts
Approach
McDonald’s tapped tms to initiate, manage, and implement the conversion of their foam cup to a renewable resource with the optimized double-wall fiber hot cup. It had to be cost-effective and easily deployed to more than 14,000 restaurants in the United States. Recognizing the gold-standard of the FSC® certification and influence of the trademark and organizational reach of the label, tms also managed the phase-in of the FSC® certified board and subsequently included the graphic on the hot cup.
Outcome
The resulting cup aligned with brand demand for sustainable products as well as consumer expectations for quality and corporate responsibility, making it cost-neutral for McDonald's and its customers. Furthermore, the redesign promoted environmental sustainability and highlighted McDonald’s FSC® certification and sustainable practices. The cup’s increased insulation eliminates the need for a sleeve, leading to a reduction in material use and freight cost.
Results
5.8
pounds packaging waste saved
5.2
pound initial goal surpassed
