tms and McDonald’s UK recently innovated the first MyMcDonald’s Rewards sales promotion of the year, ‘Fry-anuary Rewards.’ Running from January 3 until the end of the month, customers who purchase Medium or Large Fries and are signed up to MyMcDonald’s Rewards will have the chance to win a variety of entertaining prizes like a holiday with spending money, cinema tickets, cash, and more!

As lead agency, tms developed ‘Fry-anuary Rewards’ with the all agency group to deliver McDonald’s customers with feel-good prizes throughout the month of January. If a person purchases four Fries via the app throughout January, they are awarded 4,000 additional MyMcDonald’s Reward’s Points to incentivize participation, which was managed by eCRM agency Armadillo. 

Charged with spreading much needed Feel-Goodness in January, tms has been at the heart of bringing this campaign to life. From concept to game mechanics, visual identity to prize pool partnerships, strategic lead to digital delivery and more, tms have woven all these elements into a compelling experience with an exciting but simple campaign, making entering easy and desirable for customers to take part.

This promotion ends January 31, so if you’re in the UK, head over to your local McDonald’s to participate in ‘Fry-anuary Rewards!’

tms was recently honored at the McDonald’s India Supplier Symposium for our unwavering dedication, shared achievements, and long-term partnership of 27 years with McDonald’s India. The symposium took place from December 4 to 6 in Goa, India to discuss McDonald’s future goals in the supply chain and sourcing categories, with suppliers from categories like food and beverage, equipment, and packaging attending the event. 

McDonald’s highlighted tms for the key role we play in their supply chain and sourcing successes, garnering attention from McDonald’s clients and other suppliers alike. Our parent company, HAVI, achieved a significant feat by winning the most awards in the packaging category than any other company.

We are proud to be recognized by McDonald’s for our partnership, and this award invigorates our teams to continue streamlining best practices, sourcing quality ingredients and materials, and delivering the best possible customer experience. 

Learn more about our global sourcing operations for McDonald’s on our website.

McDonald’s latest campaign featuring The Kerwin Frost Box has dropped around the globe. Kerwin Frost is a life-long McDonald’s lover as well as a creative director, DJ, street style icon, interview host, and artist from Harlem best known for his work within the fashion and music spheres.

This campaign merges his style with the iconic elements of McDonald’s brand. With The Kerwin Frost Box customers have their choice of a Big Mac® sandwich or 10-piece Chicken McNuggets® with medium World Famous Fries, a medium drink, and a McNugget Buddies collectible.

tms helped create an integrated Kerwin Frost Box experience for customers, leveraging our capabilities in packaging, product, and retail experience. This is the second program of this kind. Read about our work on The Cactus Plant Flea Market Box earlier this year. 

tms’s embedded branding and packaging design agency Boxer Brand Design helped bring the box to life, while tms and HAVI managed the procurement of raw materials and box production. Designed by Kerwin Frost, the box artwork features The McNugget Buddies of Frost Way. Each of these champions self-expression differently through their unique outfits and stories — Kerwin Frost through limitless creativity and laughter, Brrrick through high-fashion, Darla through music, Waffutu through helping others in need, Don Bernice through entrepreneurship, and Uptown Moe through hometown pride.

The McNugget Buddies can be remixed and styled, swapping the outfits from one to another, encouraging customers to collect them all and get creative. Each comes with a collectible trading card with more info about who the buddy is. These collectibles and outfits were designed by Kerwin and produced by tms’ collaborative global teams.

Across retail touchpoints in-store and at drive-thru, we also crafted visual elements that integrate the box’s style to surprise and delight customers throughout their purchasing journey, communicate the new exciting box, unique collectibles  and drive home craveability.

Head to your nearest McDonald’s to grab your Kerwin Frost Box before they’re gone!

@2023 McDonalds 

tms brought holiday cheer to McCafé Holiday cups this season with a new festive and modern design! During the Holidays, McDonald’s wants to celebrate everyone with a design that is bold like McCafé drinks, simple like their menu, and colorful like everyone that visits McDonald’s. These festive cups bring holiday cheer with every sip and will be available from November 20 to December 29 in the US, making daily life a little more joyful. 

Boxer Brand Design, tms’ embedded brand identity and packaging agency crafted the cups in a celebratory, colorful, and geometrical manner, staying true to McCafé’s sleek yet bold design style. The cup’s contemporary design contains vibrant hues of pink, green, red, blue, and yellow, with geometric holiday motifs like Christmas trees and snowflakes.

Explore more of Boxer Brand Design’s cutting-edge work with McDonald’s on their website.

Learn more about our commitment to helping leading companies achieve their sustainable business objectives through our Better Future Blueprint, and read more about McDonald’s environmental goals on their planet impact overview.

Squishmallows will continue the cuddles for McDonald’s new Autumn Happy Meal®! The campaign will run from November 1 to 21 exclusively in the UK and ROI. Squishmallows are internationally bestselling plush which unite children through their colorful personalities!

The program unveils a new collection of plush toys, including Tatiana the Dragon, Benny the Big Foot and Fifi the Fox! The Happy Meal® boxes also feature autumnal motifs and are the perfect setting for your cuddly Squishmallows friends to hang out in.

Along with the Squishmallows toys, kids can enjoy seasonal activity sheets and the latest edition of the Little People, BIG DREAMS® book series, “I Can Be a Brilliant Scientist.” Little People, BIG DREAMS® encourages children to read through motivational and engaging stories in hopes of motivating children to achieve their dreams.

tms was responsible for the toy development and packaging of the Squishmallows toys, as well as the development and packaging of the Little People, Big Dreams book series. Our team designed the digital play retail elements, as well as all retail POP materials, including in-store posters, drive-thru banners, digital window screens, activity sheets, flags, and fruit packaging.

Your favorite fall Squishmallows friends won’t be around forever, so make sure to head on over to your local McDonald’s if you are in the UK or Ireland!

This Halloween season, Squishmallows brought squad-ghouls to McDonald’s Happy Meal®! The Squishmallows Halloween Happy Meal® ran exclusively in the UK and ROI from October 11 to 31, featuring plush toys with unique and colorful personalities that unite the world through universal cuddly experiences everyone can enjoy! They are considered the number one selling toy by The NPD Group and have received seven Toy of the Year Awards for their cuddly friends.

The Halloween Happy Meal® included six spooky yet soft Squishmallows toys — Drake the Dracula, Bella the Spider, Wade the Werewolf, and more! The Happy Meal® boxes were eerie-sistably festive, with different characters featured in a spooky pumpkin patch! The family fun packs and activation kits with frightfully fun games and activities allowed families to continue the ghoulish games at home. On top of all the thrills, McDonald’s also gave out the book ‘I Can Champion Change’ with all Happy Meals® as part of their Little People, Big Dreams reading series.

tms was involved with many aspects of this campaign. We were responsible for the toy development and packaging, as well as all digital play elements. We also managed the Little People, Big Dreams book development and fruit packaging. tms designed all point of purchase retail media, including in-store posters, drive-thru banners, digital window screens, and digital menu boards.

While this promotion has ended, make sure to check out our new Squishmallows Autumn Happy Meal® campaign!

tms is proud to announce McDonald’s ‘Festive Wins’ campaign, launching exclusively in the UK November 1. Through the month, McDonald’s UK will transform their app into a festive experience to get customers in the holiday spirit, revealing feel-good offers, over a million prizes, and 30 chances to win per day!

During the week, players will receive a guaranteed food offer, like 99 pence Big Macs, and on the weekends, participants can win exclusive merchandise and cash giveaways. Prizes include cinema tickets, gift cards, movie rentals, festive gloves and jumpers, £1,000 cash prizes, and more! To play, customers must engage with that day’s reveal in the app, and they can then participate once per day for a chance to win. Winners can then come back and claim their prize anytime during the promotion!

As the lead agency of the campaign, tms conceptualized ‘Festive Wins’ visual identity which is composed of festive motifs and animations to bring a burst of holiday cheer on the app. tms also developed the in-app and digital experience, along with the gaming mechanic, creating a game that uplifts customer spirits by rewarding them with prizes from their favorite brands.

Download the McDonald’s app to participate in ‘Festive Wins’ and have a chance at winning over a million prizes!

Click the links below to read the full coverage:

• MEDIASHOTZ
• Ads of Brands
• FAB news
• LBB

McDonald’s Coast to Coast MONOPOLY game is back with a twist that promises to double the fun and number of chances to play for epic prizes. The all-new Double Play game has returned at participating McDonald’s restaurants in Canada for five weeks from October 3 through November 6.

Customers have always loved the on-pack peel, and this year, Double Play gives them more of what they love by seamlessly extending the game into the McDonald’s app — with additional chances to win, this year’s Coast to Coast is bigger and better than ever.

Coast to Coast MONOPOLY has become a firm favorite among McDonald’s customers. Research shows customers love the thrill of the peel and the anticipation of winning, which releases an instant hit of feel-good dopamine, so doubling up with Double Play allows customers to get double the peel feel, first on pack and then again in the app. They get double the playtime with the digital gameplay experience and double the fun with more ways to win in the app with fantastic prizes from an additional prize pool, including cash, a VIP experience, free groceries for a year and millions of Mcdonald’s Food and MyMcDonald’s rewards points prizes.

tms worked closely with McDonald’s to build and execute the game strategy and experience, from sourcing the big brands offering fantastic prizes to the guest journey from the restaurant to the personalized in-app Double Play experience — a true partnership to give guests more of what they love.

McDonald’s Coast to Coast MONOPOLY is supported by an Out-of-Home campaign, traditional TV and radio, as well as online and social media activity created by Cossette. All media strategy has been devised and executed by OMD.

*No purch. rqd. Open to residents of Canada. Game Pieces avail. Oct. 3 – Nov. 6/23 or while supplies last; deadline to enter Game Stamp Code for prize claims/digital play in McD’s App is 11:59:59 p.m. local time Nov 27/23. Must be MyMcDonald’s Rewards member 14 yrs+ with compatible iOS/Android device & McD’s App to play for/claim prizes other than instant win food prizes. Correct answer to skill-testing question rqd. Entry/prize/odds/claim date details in Official Rules in McD’s App and at participating McDonald’s restaurants in Canada. Prizes diminish and chances of winning change as prizes claimed. Game Piece Prizes: 1 in 5 chances to win at outset, mostly food prizes. McD’s App Prizes: Chances of winning based on time of Code entry

McDonald’s Boo Buckets are back in the US and better than ever this Halloween season! The Boo Bucket Happy Meal® campaign will exclusively run for two weeks, or while supplies last, starting on October 17. As the spooky season creeps around the corner, this campaign will give customers a taste of just how thrilling Halloween at McDonald’s can be! Instead of a traditional box, each Happy Meal® will be packaged inside a Boo Bucket. A nostalgic fan-favorite and also a practical, collectible item that all families can enjoy, this promotion is perfect for consumers of all ages. Customers can then use the festive Boo Buckets to trick or treat, as decoration, or to store their leftover candy! 

The newest Boo Bucket pays homage to the past by bringing back the purple bucket seen in their original Halloween lineup with a new vampire character! The green, white, and orange buckets from last year will also be available with new spooky characters to enjoy.

tms and Boxer Brand Design were involved with all aspects of the campaign, from the production of the buckets to the in-store marketing. We worked with US vendors to manufacture, color, and print the buckets. tms also designed all retail posters, digital menu boards, drive-thru signage, and digital app elements.

Make sure to head on over to your nearest McDonald’s to join in on the latest tricks and treats!