How it Worked
To introduce traders to Cboe Index Options, we created a digital experience that took their options away.
1.
Posters teased Cboe Index Options and invited traders to learn more in an interactive digital experience.
2.
To explain the power of index options, the interactive experience took away their options and then rewarded them with a special gift – customizable Nikes.
3.
A wall of identical shoes brought the digital experience of a world without options to life, stirring up curiosity and conversation about options.
4.
Traders who completed the experience got a Nike gift card to customize their own sneakers, proving that life is better with options.
The Interactive Experience
Delivering a Better Option
Once we captured traders’ attention, we showed them the strategic power of Cboe Index Options.
The Results
81%
Of HOOD Summit attendees
completed the experience.
+17%
Increase in Cboe Index
Options usage.
+8%