The OG Boo Buckets return to McDonald’s for latest Halloween Happy Meal by tms
The beloved Boo Buckets Happy Meal are returning to McDonald’s for Halloween on October 21, in the US, bringing back nostalgic favorites like the Orange Pumpkin while introducing new characters like the Red Zombie and Black Cat. This year’s campaign, developed by tms, promises to deliver a hauntingly fun experience that bridges generations and sparks new memories.
First introduced in the 1980s and revived in 2022, Boo Buckets have become a seasonal icon. For 2025, McDonald’s and tms are raising the bar with five unique bucket designs – Ghost, Pumpkin, Goblin, Cat and Zombie – each featuring three different expressions. The collection also introduces glow-in-the-dark sticker lids and playful, trick-or-treat-inspired activities, ensuring every Happy Meal is packed with Halloween magic.
The campaign reignites core Halloween memories for nostalgic adults while sparking new traditions for the next generation of fans.
When challenged to leverage fans’ nostalgia while infusing new news into the Boo Bucket campaign, the team dug in and produced an unprecedented five-bucket line up that did just that. Using classic characters in a modern new style, we added new colors and characters to the mix while honoring the wishes of millennial fans to see some OG faves. We’re excited to see their reactions!
This year’s designs blend the new with the old – mixing OG characters with the new Golden Arches top handle, first brought to market in 2024. This year’s in-restaurant experience also extends the campaign beyond the meal, utilizing the bat icon and a purple background to emphasize the Halloween theme, and a mega merchandiser to highlight the available products.
Boo Buckets will be available with every Happy Meal at participating McDonald’s locations from October 21 through November 3 or while supplies last.
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