Expert Voices: Fetch’s Head of Business Development speaks on the power of gamified experiences
For the latest installment of Expert Voices – tms’ Interview Series exploring today’s emerging trends in loyalty and partnerships – we sat down with Daniel Block, Head of Corporate Business Development at Fetch.
Hosted by Korey Daunhauer, Director, Experience Strategy at tms, the conversation dives into the evolving customer loyalty landscape and explores how brands can enhance existing loyalty programs by putting brands at the center of joy.
Fetch is a rewards app that engages consumers by rewarding them for their everyday activities like shopping, dining, streaming, payments and mobile gaming through the power of “Fetch Points” – redeemable via gift cards, sweepstakes, charity donations, and more.
Throughout the conversation, Daniel breaks down how Fetch’s rewards-based approach to loyalty engages consumers, especially Gen Z.
Gen Z loves gamified experiences. They love the ability to earn [sic] rewards. Our fundamental belief is that to create loyalty, to create that engagement layer, giving more back to consumers is so important – Fetch wants to be the conduit between the consumer and the corporation, creating a gamified experience that builds brand loyalty and preference.
Daniel also discusses the power of Artificial Intelligence (AI), explaining how brands can utilize cutting-edge tech to personalize advertising efficiently and effectively.
Interested to learn how your brand can leverage rewards to drive customer loyalty? Watch the full interview now.
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