tms powers the Dude Perfect Hero Tour with Samsung and Google Gemini

A new chapter in fan-first entertainment is unfolding as Samsung, Google, and tms team up with Dude Perfect for the 2025 Hero Tour – a 21-stop nationwide event blending high-energy performance and cutting-edge Samsung Galaxy devices with Artificial Intelligence (AI). This partnership marks Dude Perfect’s first tour tech partnership, and the storytelling is as bold as the stunts. 

tms played a pivotal role in making this collaboration come to life by facilitating a first-of-its-kind integration of Google Gemini into the tour experience through the Samsung Galaxy S25 Ultra and Z Fold 7. From live shows to digital content, Gemini became the sixth “Dude” on the road – smart, helpful, and always game. 

At each stop, Dude Perfect created a unique “Fact Checker” trivia segment for fans, where Gemini helps fans tackle trivia and challenges in real time. Missed the answer? Ask Gemini. The result: a seamless fusion of entertainment and innovation that keeps audiences engaged. tms collaborated with Dude Perfect and Gemini to make this vision come to life. 

Offstage, tms led a digital campaign featuring nine behind-the-scenes social videos where Samsung’s mobile devices allow Gemini to help the Dudes level up their trick shots, gaming content, and fan interactions. Through cohesive storytelling and cross-platform amplification, tms helped Samsung and Google bring innovation to life – delivering real value to fans both on and off the tour. 

While the tour has ended, fans who did not have the chance to attend can still experience it through the “Dude Perfect: The Hero Tour” movie, premiering on September 16 and set to go live across US theaters on September 26.  

Learn about previous partnerships tms has supported for Samsung, such as our work on the Samsung Galaxy Gear Up Cup.