tms brings McDonald’s “Monopoly Doble” back to Spain with double the fun

This summer, McDonald’s Spain returned on June 10 with double the labels for double the fun for its annual Monopoly campaign led by tms. 

McDonald’s “Monopoly Doble” builds on the huge success of the 2024 campaign and will run for seven weeks this summer giving McDonald’s customers more prizes and more chances to win. 

McDonald’s promotional packaging includes two game pieces to double players’ chances of winning. Customers can win prizes instantly by completing a property set, or they can scan or manually enter their property codes in the McDonald’s app for a second chance to win.  The strategy, concept, game operations, packaging design, digital gameplay development, and prize handling & fulfilment are all managed by tms. 

There are over 10 million prizes up for grabs thanks to the array of prize partners negotiated by tms, from big-ticket items like a car, €5,000 cash and a trip to Bali, to McDonald’s food prizes, train travel vouchers and many more. 

Learn how tms leads the global development of McDonald’s Monopoly campaigns, including our work with McDonald’s Australia and New Zealand, where we innovated the first ticketless Monopoly experience using our proprietary game engine, iWin.