McDonald’s and tms bring a mischievous twist to the holidays with The Grinch Meal
The Grinch Meal reimagines an iconic character to deliver holiday cheer at McDonald’s with bonuses like exclusive merch the Grinch would surely want to steal. From the tongue–in–cheek retail experience and illustrative packaging to the dual-branded socks, tms carried a festive yet playful spirit through all consumer touchpoints.
tms’ embedded packaging agency, Boxer Brand Design, helped bring the campaign’s holiday magic to life, supporting the cheeky Grinch Meal bundle box and leading the vibrant McCafé Holiday Cups filled with bold color, Grinchy mischief, and festive appearances by the Grinch, Max, and Cindy-Lou Who.
tms also developed the retail experience for The Grinch Meal, tapping into the iconic Grinch illustration style to showcase the meal and limited-edition socks, complete with sassy slogans the Grinch himself would say.
The overarching campaign was a collaborative effort across agencies. Learn about previous holiday campaigns we have supported, including our work on McDonald’s Gift Drop in the UK.
Trending
