tms doubles the fun in McDonald's Coast to Coast MONOPOLY game with Double Play
McDonald's Coast to Coast MONOPOLY game is back with a twist that promises to double the fun and number of chances to play for epic prizes. The all-new Double Play game has returned at participating McDonald's restaurants in Canada for five weeks from October 3 through November 6.
Customers have always loved the on-pack peel, and this year, Double Play gives them more of what they love by seamlessly extending the game into the McDonald's app — with additional chances to win, this year's Coast to Coast is bigger and better than ever.
Coast to Coast MONOPOLY has become a firm favorite among McDonald's customers. Research shows customers love the thrill of the peel and the anticipation of winning, which releases an instant hit of feel-good dopamine, so doubling up with Double Play allows customers to get double the peel feel, first on pack and then again in the app. They get double the playtime with the digital gameplay experience and double the fun with more ways to win in the app with fantastic prizes from an additional prize pool, including cash, a VIP experience, free groceries for a year and millions of Mcdonald's Food and MyMcDonald's rewards points prizes.
tms worked closely with McDonald's to build and execute the game strategy and experience, from sourcing the big brands offering fantastic prizes to the guest journey from the restaurant to the personalized in-app Double Play experience — a true partnership to give guests more of what they love.
McDonald's Coast to Coast MONOPOLY is supported by an Out-of-Home campaign, traditional TV and radio, as well as online and social media activity created by Cossette. All media strategy has been devised and executed by OMD.
The McDonald's Coast to Coast MONOPOLY game has been a huge hit with McDonald's guests who love the thrill of the game. Each year, we look for ways to keep up the momentum, which is why we're excited about the new Double Play feature, a personalized, seamless in-app experience that offers more prizes, more ways to win and more of the thrills they love!
*No purch. rqd. Open to residents of Canada. Game Pieces avail. Oct. 3 – Nov. 6/23 or while supplies last; deadline to enter Game Stamp Code for prize claims/digital play in McD’s App is 11:59:59 p.m. local time Nov 27/23. Must be MyMcDonald’s Rewards member 14 yrs+ with compatible iOS/Android device & McD’s App to play for/claim prizes other than instant win food prizes. Correct answer to skill-testing question rqd. Entry/prize/odds/claim date details in Official Rules in McD’s App and at participating McDonald’s restaurants in Canada. Prizes diminish and chances of winning change as prizes claimed. Game Piece Prizes: 1 in 5 chances to win at outset, mostly food prizes. McD’s App Prizes: Chances of winning based on time of Code entry