McDonald’s and tms bring a mischievous twist to the holidays with The Grinch Meal
This holiday season, McDonald’s and tms are serving up a playful spin on a nostalgic icon with The Grinch Meal. Launching in the U.S. on December 2, the campaign builds off the success from the previous Canada program in 2024, offering a limited-edition menu item and exclusive merchandise.
Customers may choose between a Big Mac or a 10-piece McNuggets for The Grinch Meal – complete with limited-edition Grinch Salt McShaker fries – a delicious twist on an iconic menu item, paired with the new zesty dill pickle salt. tms collaborated with Dr. Seuss Enterprise to source Grinch-themed socks in four different styles, available exclusively with a purchase of The Grinch Meal.
The Grinch Meal reimagines an iconic character to deliver holiday cheer at McDonald’s with bonuses like exclusive merch the Grinch would surely want to steal. From the tongue–in–cheek retail experience and illustrative packaging to the dual-branded socks, tms carried a festive yet playful spirit through all consumer touchpoints.
tms’ embedded packaging agency, Boxer Brand Design, helped bring the campaign’s holiday magic to life, supporting the cheeky Grinch Meal bundle box and leading the vibrant McCafé Holiday Cups filled with bold color, Grinchy mischief, and festive appearances by the Grinch, Max, and Cindy-Lou Who.
tms also developed the retail experience for The Grinch Meal, tapping into the iconic Grinch illustration style to showcase the meal and limited-edition socks, complete with sassy slogans the Grinch himself would say.
The overarching campaign was a collaborative effort across agencies. Learn about previous holiday campaigns we have supported, including our work on McDonald’s Gift Drop in the UK.
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