McDonald’s launches the new McCrispy Strips with creative support from tms
Prepare to experience bold new flavors with McDonald’s first new permanent menu item in four years: the McCrispy Strips. Available nationwide in the US on May 5 at participating restaurants, McDonald’s is raising the chicken game with the new strips that come with the perfect pairing – the Creamy Chili Dip, a savory, sweet, and tangy sauce.
At retail, tms supported the launch of the McCrispy Strips in a way that brought excitement and educated customers on the brand-new menu item. To truly own the customer experience, we shot macro photography of the McCrispy Strips to show off their crave-ability at every touchpoint within the customer journey, paired with the new sauce and a refreshing lemonade. We also drove trial and purchase at all zones, as well as trade-up to a meal at point of purchase, encouraging customers to return time and time again.
The new McCrispy Strips provided tms with a unique opportunity to support the launch of a permanent menu item in a bold way that made the product stand out from competitors. We’re excited for customers nationwide to experience the standout retail design, custom packaging, and, of course, the deliciousness of the new strips firsthand!
Our embedded packaging agency, Boxer Brand Design, created the packaging for the 3 and 4-piece boxes, along with the Creamy Chili Dip sauce lid – opting for a tangy colorway that speaks to the flavor of the dip.
Learn how we supported the arrival of new menu items to McDonald’s in the past, including for its nationwide partnership with Krispy Kreme, to see how we can help your business through our expertise in retail experiences, packaging, and brand partnerships.
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