tms helps level up Monopoly at McDonald’s in the U.S. by giving fans more of what they want

Monopoly at McDonald’s is back for its second year in a row after a successful return to the U.S.* This time, the game is even simpler to follow, and we’ve supercharged the digital experience to make it especially exciting with even more fan-favorite prizes.  

At its core, the 2026 program preserves the straightforward journey that players already know and love: peel, then scan for a chance to win. Instant win food and points are redeemed seamlessly in-app, while property pieces fuel gameboard progression. We also introduced a new Chance Card which unlocks interactive gameplay opportunities, adding an extra layer of surprise, engagement, and prize-winning potential along the way. 

To bring Monopoly at McDonald’s to life, tms delivered an integrated retail and digital experience designed to seamlessly educate customers, build excitement and winner believability, and drive loyalty. tms’ approach leverages a mix of best practices from past years of delivering this iconic program, while combining key insights learned from the 2025 launch.  

Our embedded packaging agency, Boxer Brand Design, designed the full suite of packaging including cold cups, paper bags, and clamshells. The packaging highlights the iconic Mr. Monopoly along with instigator messages to motivate play, game play instructions, and illustrations of major prizes up for grabs.  

tms also negotiated all prize partnerships with major brands to deliver real value for customers. Reinforcing the brand’s commitment to delivering value in a challenging economic environment, McDonald’s is offering up additional prizes like $10K every day, $50K towards student debt pay down, and even a $1 million prize. 

The program goes runs through November 1 or while supplies last.  

Interested in learning how tms can help your brand leverage gamified experiences to boost customer engagement and loyalty? Explore our services or get in touch.  

*No purchase necessary. Purch. will not improve chances of winning. Monopoly Game at McDonald’s open to residents of 50 US/DC 18+, opted in to Rewards & registered for Game in the McD’s App. Get Game Piece with purchase of elig. item (while supplies last) beginning at 12:00:00 a.m. local time (“LT”) on 10/6/26, until 11:59:59 p.m. LT on 11/1/26. Purchase an elig. item via McD’s App or using Rewards code until 11:59:59 p.m. LT on 11/1/26 and receive a Bonus Chance Card in the McD’s App, ONLY IF you 1st register for Game BEFORE ordering. Subj. to Official Rules avail. in McD’s App & at playatmcd.com. Request a Game Piece without purchase via mail starting 9/22/26 for receipt no later than 11/2/26 by mailing a self-addressed, stamped (not metered) envelope in a postage-paid (not metered) envelope to: Monopoly Game at McDonald’s Game Piece Request, PO Box 4006, Dept. S9851, Grand Rapids, MN 55730-4006 (VT residents may omit return postage). Limit one request per outer envelope. Each request gets 1 Game Piece (with 1 play in Chance Card Game). Max 8 Game Piece Code entries & 8 Chance Card Game plays per day (based on ET). Chance Card Game play ends 11:59:59 p.m. LT on 11/8/26. Prize Claim Deadline is 11:59:59 p.m. LT on 11/22/26. See rules for full eligibility/entry/prizes & ARVs/odds of winning/deadlines. 1:5 odds to win, mostly food prizes; Chance Card Game odds determined by time of in-App play. Prizes diminish & odds change as prizes won. Limit 1 McD’s App account & 1 Game registration/person. Void where prohib. Sponsor: McDonald’s USA, LLC, 110 N. Carpenter St., Chicago, IL 60607. MONOPOLY TM, ® & © 2026 Hasbro