T-Mobile and tms celebrate a decade of loyalty with Member Month
To celebrate T-Mobile Tuesdays 10th anniversary, the brand is thanking members with a month of premium perks. In partnership with tms, this milestone moment has been transformed into a sustained, value-driven program built to drive ongoing engagement. The campaign launched June 2 and runs through the end of the month.
The 10-year anniversary builds on T-Mobile’s legacy of member appreciation with a series of high-impact rewards and experiences delivered through the T-Life app all month, every Tuesday. Members can access everything from significant cash prizes, including a sweepstake with a chance to win a $100,000 grand prize*, to exclusive branded merchandise and everyday savings from leading partners such as Pizza Hut, QDOBA, Shell, 7-Eleven, and Speedway.
tms played a critical role in shaping and activating the program, leading the overall creative platform and communications strategy behind Member Month. We partnered closely with T-Mobile to secure brand partnerships, while overseeing in-app execution to ensure a seamless member experience.
Reaching the 10-year milestone of T-Mobile Tuesdays is a powerful moment – not just for the brand, but for what loyalty can achieve. Since its creation, tms has partnered with T-Mobile to evolve the program into a category-defining platform that consistently delivers value for members – the 10th year anniversary celebrates that legacy while showcasing how the program continues to grow, keeping millions of members engaged week after week.
Central to this evolution is a newly redesigned Benefits tab in the T-Life app, delivering a more intuitive and personalized experience that reflects the next phase of T-Mobile’s loyalty program.
tms helps brands deliver loyalty programs that drive measurable impact – from strategic development to digital execution, we turn customer appreciation into extended engagement. Get in touch to learn more about our services.
*NO PURCHASE NECESSARY. Open to residents of the fifty United States, PR, USVI, and DC. 18+. 6/2/26 5:00am ET-6/9/26 4:59:59am ET. For full rules and to enter for a chance to win directly go to amow.tmobiletuesdays.com. Void where prohibited.
Trending
