tms supports the launch of the Starbucks x Sanrio Cinnamoroll collection
On June 2 in the Philippines, Starbucks launches its collection with Sanrio’s Cinnamoroll – bringing together two globally beloved brands for an exclusive multicategory lineup.
To bring this assortment to life, tms fully led the collaboration from end to end — forming the brand partnership, overseeing the product development across drinkware and plush products, and creating the visual identity. The full collection includes an assortment of ten water bottles, tumblers, and mugs, and plushes.
I wanted to recognize the strong results of this collaboration and all the fantastic work that went into this project. Despite tight timelines and last-minute challenges, the launch came together smoothly end to end.
tms also went beyond the traditional role of a merchandise supplier to support the go-to-market rollout, producing the main key visual and a suite of launch assets, including official announcement photos, posters, lifestyle imagery, and teaser and promotional video content.
The Starbucks x Cinnamoroll collaboration not only represents a successful product launch – it signals the strength of tms’ partnership capabilities and the impact of an end-to-end development model that connects strategy, design, and execution.
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