adidas | Retail Toolkits

Opportunity

When it comes to bringing adidas’s products, campaigns, and grassroots membership initiatives to life across retail and community environments tms is the go-to partner. Through our creative, comprehensive, and fun toolkits, adidas is able to seamlessly roll out activations across multiple global markets at once.

Approach

tms partners with adidas to design and develop a range of campaign-led activations across retail and experiential environments, distilling the essence of each moment into toolkits that can be customized and delivered by adidas at a local level.

Each toolkit contains a unique array of assets for adidas to use, ranging from social content to photography and retail experience, activation, and event guides. For the SL72 relaunch, a floral-inspired campaign concept captured social and retail content before transforming store windows across the UK into bold visual showstoppers. To celebrate the relaunch of the F50 boot ahead of the Euros, tms created the “Survival of the Fastest” experience, that identifying top football talent in the UK and France before bringing finalists Berlin for the final eliminator. Our work for adiClub Days SS24, saw retail tools and hero activations extend the campaign into physical spaces with experiences in New York and Mexico City.

We’ve activated campaigns from Manchester to Berlin to Bali & everywhere in-between. Delivering ideas that bring people closer to adidas, we’ve loved every minute of it and can’t wait for what’s next!

– Chris Noone

Design Director at tms

Outcome

Proof of success comes from our 10-year relationship with adidas. This long-standing partnership has seen tms toolkits rolled out across multiple global markets, from the UK to the US, Singapore to Serbia. Driving impact and love for the brand amongst customers and grassroots sports communities.