Highlights from the European Packaging Supplier Forum 2026

tms recently hosted the European Packaging Supplier Forum in Amsterdam, bringing together packaging suppliers and McDonald’s partners from across Europe for two days of collaboration, insight-sharing, and strategic alignment. Held under the theme “Powering the Customer Experience, Together,” the forum focused on strengthening partnerships across the packaging supply chain. 

The event created a platform for open dialogue across the packaging ecosystem, with sessions focused on strengthening partnerships, exploring innovation opportunities, and reinforcing the critical role suppliers play in delivering consistent, high-quality packaging experiences for customers. 

As the organizer and facilitator of the forum, tms brought together leaders from across the supply chain to encourage knowledge sharing and cross-functional collaboration. Through presentations, workshops, and networking sessions, attendees explored ways to drive operational excellence, advance sustainability priorities, and identify new opportunities for innovation across the packaging landscape. 

The forum also included a Supplier Recognition Awards dinner, celebrating partners whose contributions continue to support performance and progress across the system. 

By convening suppliers and stakeholders in one place, the European Supplier Forum demonstrates how collaboration across the supply chain can unlock new ideas, strengthen partnerships, and support continued progress in packaging innovation.