Life is Better With Options.
Problem
Cboe is the world’s largest options exchange. But while investors have their go-to exchange for stocks, futures, and crypto, Cboe wasn’t top of mind as the main provider for options.
They needed reassert their position as the home of index options with a bold global campaign.
Insight
The average person makes over 35,000 choices each day. But when it comes to investing, over half of retail traders choose just a single fund to invest in, no matter what the market does.
It isn’t laziness holding them back, but a lack of knowledge of what their investing options are.
Idea
To show the power of options, we created a world without them.
Exploring a cityscape full of dull browns, muted blues, and no options in sight, this campaign imagines a world devoid of choice. The multi-channel effort spanned television, digital video, and social, reminding investors:
Life is Better With Options.
Your Investments Could Be Too.