We’ve worked with Nissan and Infiniti in their Parts & Service Marketing divisions for over 10 years developing and managing programs designed to target the entire customer universe – from loyalty and retention, to recapture and acquisition, to niche target marketing. We manage a program that delivers the right message at the right time to each Nissan or Infiniti customer, generating a 9:1 ROI for the dealership network. The program includes direct mail, email, an inbound/outbound call centre, social monitoring, on-demand marketing programs, data mining, games, and service retention.