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30 Days to Crack the Clues

Smirnoff’s global “Be There” campaign centers around the unexpected experiences that their target consumer’s live for. We needed to leverage this to drive registrations to their Facebook page.

Problem: 

Smirnoff Australia had limited registrations to their local Facebook page.

Solution: 

Offer something that everyone wants, but can’t get their hands on – tickets to the sold out summer festivals.

The catch? They had to find them through Facebook.

Results: 

A highly successful campaign, the promotion exceeded its projected registration target by 293%.