Never previously marketed in Australia, Jose Cuervo Tequila needed to start from scratch in 2010. The “Who’s In?” campaign developed a complete creative platform including a brand positioning, distinctive look and feel and unique suite of imagery.
This was then used to connect with consumers around nationally via brand communications, experiential activations and social media. It has been so successful that the brand will continue to leverage the positioning for the foreseeable future. Tequila!
José Cuervo needed to establish itself in Australia and directly connect with as many consumers as possible.
We created an entire brand look and feel from scratch, as well as developing two distinct brand activations – Cuervo Tequila Shots and Cuervo Margarita.
The campaign was a great success and received fantastic feedback, directly connecting Cuervo with over 100,000 new consumers.