Our approach is a 360° vision of promotion, where all touch points address consumers specifically to serve the best the brand's objectives. Canderel, the leader brand on the sweetner market, has chosen The Marketing Store Paris to conceive and carry out ambitious brand promotions.
After a "yummy" activiation in 2010, based on a recipe contest with the famous property "Un Dîner Presque Parfait", first step of a new communication field based on Cooking, TMS launched a new promotion in 2011... tickling your taste buds even more!
Positioning the brand on taste and sweet delicacy... In order to increase uses and develop the sales
Our Strategy:
Place the product and taste at the heart of the brand experience and rely on a strong celebrity to stand out in store.
The idea:
An exceptional association with the famous cook Cyril Lignac, who created for the brand 20 delicious recipesmade with canderel.
An instant win online game, enabling consumers to win cooking lessons with the Chef, which took place from May to November 2011; a large visibility was brought a powerful media plan (press ans internet), in store POS ansd 6 million carrier packs.
- More than 250 000 visitors to the website
- Brand image significantly improved on numerous criteria (innovation, cooking/taste, diversity...) thanks to the partnership with the Chef