This is the story of how we helped My Coke Rewards® reinvent itself – increasing member involvement and registration to become one of the largest online loyalty programs in the consumer packaged goods industry, with more than 18 million members and 3 million unique visitors every month.
Like any successful evergreen loyalty program, keeping members active and engaged can be a challenge. So we set out to transform the My Coke Rewards® experience for members by encouraging them to earn more points and spend them more often (in really fun ways). At the same time, we help bring in reward partners that help keep costs low for Coca-Cola and drive sales.
Offer our most valuable consumers new and immediately gratifying ways to spend points, which include sweepstakes and instant wins, physical and digital rewards, donations and a few surprises. Then, bring it all together into an approachable, uncluttered website that speaks to you like a friend.
The partnerships we created resulted in one of the largest single-month traffic periods ever at mycokerewards.com, and since the program started, members have entered more than a billion codes. If you stacked that many bottle caps together, it would stretch farther than the circumference of the Earth!
“My Coke Rewards,” “mycokerewards.com” and the My Coke Rewards Program are trademarks of The Coca-Cola Company. All rights reserved.