Mark Landolt is President of The Marketing Store and leads a worldwide team of more than 900 people in 11 countries.  He has served in the role since January of 2008. Prior to joining The Marketing Store, Landolt served as President of Creata – McDonald’s, and was responsible for overseeing the global McDonald’s strategy, promotional activities and business. Here he provided strategic leadership and counsel to McDonald’s, and helped build sales through promotions worldwide. He served in this role from 2005-2007. Prior to Creata, Landolt worked at Simon Marketing in Los Angeles, California and Chicago, Illinois, where he held various leadership posts for 13 years. He was an essential part of the company’s explosive growth and development – building revenues from $100 million to $750 million. Throughout his tenure, Landolt created strong revenue and profit streams; oversaw development, licensing, production and execution of games and promotional projects; and developed innovative campaigns to drive sales for clients. Landolt was responsible for developing many precedent-setting campaigns that impacted the entire industry, including McDonald’s Monopoly Game Promotion and the evolution of McDonald’s Happy Meal Programs.

As Chief Operating Officer of The Marketing Store Worldwide, Howard Katz is responsible for overseeing the strategic development and execution of the company’s business interests across the globe. Katz brings more than 20 years of experience, developing numerous entrepreneurial businesses across various industries. Prior to joining The Marketing Store, he co-founded and served as president of Finansure Student Loans, a full-service, U.S.-based student financial company, building the business from a four person start-up to a multi-faceted, 300-person organization, serving 30,000 borrowers a year and financing more than $1 billion in student loan assets.

Katz also co-founded and served as chief operating officer of Rollingstone.com, one of the world’s largest online music-based media companies. Under Rollingstone, and in partnership with Wenner Media, the company built relationships and became a content provider for the majority of the Internet’s largest companies including Yahoo, AOL, Microsoft and others. Katz attended the Universtiy of Michigan, and received his masters degree of business administration from Northwestern University.