The popularity of the McDonald's Monopoly game helped drive sales increases for McDonald's, one company that is profiting at a time when many others are suffering significant drops in sales.
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There's a large population for whom October means neither football nor elections nor leaf-watching nor Halloween costume crunch time: It is, primarily and pre-eminently, Monopoly at McDonald's time.
The on-trade campaign, rolling out in July, was created to raise consumer awareness. It suggests ways in which the different Martini varieties can be served, using fresh branding, posters, table cubes and leaflets
Chicago Ill. – The Marketing Store was informed by Ad Age the preeminent advertising industry publication that the agency placed 42nd in the top 50 agencies worldwide
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